Running a small business isn’t what it used to be. A great product or service is no longer enough to keep you ahead. In today’s fast-paced world, your online presence is just as important as your storefront—or maybe even more. Whether you’re a local café, boutique, or service provider, digital marketing is the tool that […]
Why Every Small Business Needs Digital Marketing (Now More Than Ever) Read More »
Ever posted something you thought would hit hard—only to get a couple of likes and zero comments? You’re not alone. There’s a good chance your content is getting seen, just not interacted with. That’s what I call the silent audience. They’re watching, maybe even liking what they see, but you wouldn’t know it because they’re
The “Silent Audience” Problem: Why People See Your Content but Never Engage Read More »
People don’t go on social media to look for ads. They go to be entertained, distracted, or simply pass time. Yet, marketers still expect their content to grab attention effortlessly. That’s the biggest mistake. Many brands assume users are eagerly waiting to engage with their content. They’re not. Most people are lazy scrollers—gliding through an
The “Lazy Scroller” Effect: How to Market to People Who Won’t Stop Scrolling Read More »